Resources Library by ANA

The longest day

Corporate (social) responsibility is high on the agenda of almost every national and international company. But little is understood about what it does to a brand or how a brand should deal with it. Although the benefits and opportunities, both for...

Catalogue: Congress 2009: Leading The Way

Authors: Micheal Friedman, Tom De Ruyck, Annelies Verhaeghe

Company: InSites Consulting

September 22, 2009

Today is actually tomorrow!

CSR has become one of the important weapons of companies in increasing awareness, familiarity, favorability and reputation. Almost every company carries out a CSR activity but few measure its perceptual or real impact. This presentation shows how...

Catalogue: Congress 2009: Leading The Way

Authors: Elvan Oktar, Fatma Çelenk

Company: IRIS Network

September 22, 2009

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: Lutfee Huang, Nicola Lindsey

Company: WisdomAsia Marketing and Research Consulting

April 7, 2009

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers

Author: Joe Brown

Company: Illuminas

September 26, 2008

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers

Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring

Companies: Ipsos MRBI, The Coca-Cola Company

September 26, 2008

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers

Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg

Company: Happy Thinking People

June 15, 2008

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference

Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Company: GlobeScan Incorporated

September 21, 2005

The stochastic conditional hierarchy of brand values

This paper proposes a hierarchy of brand values which must be met in order for a brand to be properly positioned in a meaningful long-term and a strategically-competitive manner. These brand values include generic properties functional attributes ...

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Author: Martin C. van Herk

June 15, 1998

Company strategies for social responsibility

Milton Friedman developed his theories regarding economics and politics in the seventies. These theories became influential in the eighties when both Reagan and Thatcher used Friedman's ideas to promote their economic reforms. Friedman was clear as...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Carl C. Rohde

September 1, 1996